Our Story
ROUGH. was founded on the principle that high-end fashion should feel as authentic as it looks, blending raw aesthetics with premium comfort. From the intricate detail of our Mermaid Longsleeve to the timeless cut of our Signature Sweatshirt, we curate essentials that empower your personal style. We are committed to delivering bold, durable pieces that transition seamlessly from the street to the studio.
What Our Customers Say
★★★★★
“The heavyweight cotton on their hoodies is unmatched. Finally, a brand that prioritizes durability and style.”
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Marcus T.
★★★★★
“Obsessed with the oversized fit. It looks high-end but feels rugged enough for everyday urban wear.”
E
Elena R.
★★★★★
“Fast shipping and the quality exceeded my expectations. These are definitely my new staple wardrobe pieces.”
J
Jordan P.
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Define Your Style with ROUGH. Essentials
Discover premium fashion designed for the bold, the fearless, and the effortlessly cool.